Internacionalizacija Poslovanja Malih I Srednjih Poduzeća Internationalization of Small and Medium-sized Enterprises
نویسندگان
چکیده
Highly developed countries, which are similar to Croatia by size and population, highlight the importance of small and medium-sized enterprises (SMEs) as holders of export activities and key factors in raising the competitiveness of the entire economy. In this paper authors research the concept of internationalization of SMEs. Analyzing the influence of decision makers on the process of internationalization and showing its advantages and disadvantages for the respective company and country, this research introduces the most common models on the basis of which this process is implemented in practice. A case study of a small Zoran Paunović, M. Sc. Papova 8, 10000 Zagreb, CROATIA Mobile: ++385 95 907 7176 E-mail: zoran .paunovi@gmail .com
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تاریخ انتشار 2010